Influence of mobile phones in our day to day life has grown significantly over time. Now in these days mobile phone become a part of life and it not just used as a talking instrument but more then that. We are using a mobile for sending messages, browse internet, watching video and making payments. With the advance 2G/3G services, the potential of mobile as a customer engagement medium will grow significantly.
Mobile marketing has been made effective through the text messaging services. It is a new concept for promotion the business with the help of text advertisement. Mobile marketing has been made effective through the text messaging services. Their has been a good response from customers as they got much reliable information on the mobile which are related with any advertisement by the service provider. As a majority of the population uses mobile phones so mobile marketing is a good concept for marketing and advertisement.
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