While working on the search engines we divide our web page into two main parts for indexing. These are on-page optimisation and off-page optimisation.
On page optimization is one of the crucial factors for Search Engine Optimization (SEO) which is applied on the web page itself. The on page optimisation are done including Title Optimization, Meta Tag Optimization, Keyword Research, Image Optimization, Heading Tag Optimization and Content management of the website.
Off-page optimization is what we can do outside the page to increase its performance in the search engines to target keywords related to the on-page content and keywords in off-page direct-links.
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