Search Engine Optimization (SEO)

SEO is a way of increasing the visibility and ranking of your business website in search results of the major search engines. Increased visibility and ranking ensures higher viewing of your website, which in turn will increase awareness about your products and services offered, and hence your growth. We, at ISOT Group we have a dedicated team of SEO experts who will ensure high visibility and growth of your business across your desired location, be it regional, national or international. We use only legitimate and professional SEO methods and techniques to promote your business.

The Web is undergoing changes at an unprecedented pace and so are markets and businesses. Organizations in the past were satisfied with their pretty looking and content rich websites and web pages. However, it was soon understood by companies worldwide that a website was not enough. It needed to be promoted! Websites that were not well promoted eventually turned into just electronic brochures and cost centers delivering no real value. Soon the quest for targeted traffic began and slowly companies started looking for Internet marketing tools and media.

Web Promotion means making your site popular on the Internet. In addition to it, we provide strategic internet marketing solutions for our clients wishing to market their business online. We have specialized team to work in internet marketing strategy and internet marketing solution. Strategic placements on major search engines enables businesses to generate high-volume traffic and quality leads, increase sales and achieve maximum return on investment (ROI).

Obviously there is no better medium in the world than promotions on search engines like Google, Yahoo!, MSN and AltaVista. The traffic that these search engines generate in a month is probably equal to a whole country's population! The business potential of search engine promotions is unimaginable. However, is being registered with leading search engines enough? What if your rank on important keywords gets you on the last page on search results? Needless to say, being present on the first 2-3 pages on critical keywords for your business is essential to harness the true power of the World Wide Web. Here you step into the realm of Search Engine Optimization (SEO) and Search Engine Rankings.

Search engine optimization (SEO) is a long-drawn, knowledge and manpower intensive process of promoting websites on leading search engines and directory listings. It is an amalgamated technique involving detailed programming, creative standards, content management, search engine analysis, web crawler analysis, manual submissions and traffic and rank analytics.

The Optimization of the site would be based on the following objective:

  • To make the site Search Engine Friendly
  • To get the site cached in top Search Engines Database
  • To get top rankings for the targeted keywords
  • To maximize the ROI by generating increased sales

What should be included in a SEO maintenance service plan?

  • Search Engine Optimization
  • Keyword research / Keyphrase Analysis
  • Researching new keywords
  • Competitive analysis in different search engines
  • Adding fresh content, Articles
  • Web copy analysis - getting a lot of traffic to your site does not guarantee sales
  • Link Exchange ( Boost link popularity)
  • Monitor search engine rankings
  • Traffic Tracking
  • Monthly Ranking Reports
  • Tweaking web site structure and navigation

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