Social Networking is an incredibly popular online communication channel representative of the latest trend in Web 2.0 technology. Social Networking, from its humble origins as chat and messaging, has evolved to include image, video and music file sharing, as well as the ability to join and create groups and events, and participate in a host of other interactive activities. Facebook, MySpace and Twitter make up the three most popular Social Networking sites and each promote varied levels of interactivity and communication. Social Network Marketing takes advantage of growing audiences by marketing business, brands and organisations via social networks.
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